Ready to host a screening of The Cherokee Word For Water? Then you’ve come to the right place!

We’ve partnered with, which is a web-platform that helps individuals, groups and organizations to set up personalized movie screenings in theaters across the country. The process is simple – you pick the time, place and date, and Tugg will reserve the theater and give you a personalized event page for your screening. Here’s the trick though – you need to pre-sell a certain amount of tickets in order for the event to be confirmed! 

Please Note: If you are interested in hosting a screening of The Cherokee Word For Water in a community venue or on campus, please visit our The Cherokee Word For Water Community Screenings page for more information and pricing. 

 Once you get your event page, it’s up to you to spread the word to your community and let folks know the event will only take place if enough tickets are reserved before a deadline. Once enough tickets are sold, your event will be confirmed and you can sit back and enjoy the show! If there aren’t enough tickets sold, then no one will be charged for the reservation and the screening will be called off.

We’ve created this resource kit to guide you through the process of hosting your screening. Begin with Step One, and follow the step-by-step instructions. Create a screening of CW4W at your local theater, church or community building. If you have any questions, don’t hesitate to reach out to the Tugg team at


Step One: Setting Up Your Tugg Screening


  1. To get started, you’ll need to fill out an Event Request Form, which you can do here -

  2. Getting Started: Setting Up Your Tugg Screening Guide - For an in depth look at how to best set up your event and use your event as a fundraiser, take a look at this guide before filling out your request.


Step Two: Spreading the Word!


Once you’ve received your event page, it’s time to spread the word and ensure that enough tickets are reserved before the deadline!

1. An Introduction to Organizing Your Screening - Start by reading this guide, which will walk you through how to best reach out to your friends, family, and organizations via email, social media, and traditional outreach.

  1. Tugg Tools - The folks at Tugg have created a number of ways to help make it easy for you to reach out to your friends and family so they will come to see our makes it simple to reach out to your community and track the success of your outreach.

  2. To help you along the way, we’ve created a few samples for your use:

● Outreach Sample - Friends and Family

● Outreach Sample - Community Organizations

● Social Media Outreach Guide

● Creating Your Facebook Event Guide

● Sample Press Release

  1. As your event’s campaign moves forward, be sure to update attendees and potential attendees with new information about your event and the film using the documents below:

● Film Information - Director’s StatementQuotes  and More

● Film Images and  Posters


Step Three: My Event is Confirmed! Now What?


  1. Read through the Preparing For Your Event Guide, which will arm you with all the information you need for the day of the event.


Step Four: The Day of the Event


  1. The big day! Make sure you’ve reviewed everything in the Preparing For Your Event Checklist and follow the steps below to ensure a flawless screening.

  2. Take a look at our Sample Event Introduction and Discussion Guide For Your Screening for ideas on what to include during your screening’s pre- and post-show.


Step Five: After the Event


Now that your event is complete, be sure to follow up with your attendees by sending them a message with the Organizer Messaging tool.

  1. Use this Follow Up Message to thank your attendees and encourage them to tell their friends about your event and the film!
  2. Post a recap of your event on the film’s Facebook and Twitter pages - be sure to tag @wordforwater and @TuggInc!


Note from the filmmakers:


Even in the 21st Century, the most unbelievable myths and stereotypes about Indian people are perpetuated in the media as well as in popular culture. As Ben Nighthorse Campbell said, “Often media outlets are being unwitting conduits for professional media manipulators representing anti- Indian groups.” Indian people and their allies must fight these misperceptions on a number of fronts by using the mass media, tribal governments, writers, teachers, curators, artists and filmmakers to dispel them. This movie is one such effort.

For more information about hosting a screening of The Cherokee Word For Water, please email us.

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